For a limited period of time, Matt & Bise’s faces appeared on the packaging of the well-known cocoa packages. This was to present and allow to participate in the competition that offered the opportunity to appear in a video with the talents. We then followed the creation of a website from scratch, containing the registration form and video tutorials on how to become an “Extra Talent”. Only after taking the course, fans could send their videos (also invited by a “call to action” via a video on the two youtuber’s channel) demonstrating their skills.